Salt Lake Tattoo Convention

As an assignment, I got to create promotional material for any event of my choice. I picked the 5th annual Salt Lake Tattoo Convention. I created a logo, poster, flyer and magazine advertisement. The catchphrase I came up with was "Have you heard the BUZZ?" The focal point of the design is a tattooed arm with it's hand raised (answering back Yes, I've heard the buzz... with the five fingers representing five years of the convention... get it?!)

I went away from traditional tattoo design and it's familiar red & black tones, cursive fonts and skulls. I wanted a clean and modern, but still edgy look for my design campaign.