Mock-Travelocity poster

For this assignment we were given the job of creating a layout for Travelocity and a featured travel destination of our choice. As you can see, I went with Paris. The tag line I came up with is: "You Are Here." The idea was a multi-destination campaign using the orange star in the Travelocity logo to highlight a popular tourist destination in that city where one would visit. (i.e. the Eiffel Tower.) The color palette would be one unique to that destination, hence the red, blue and white taken from the French flag. Images from city make up the letters in PARIS.